Gupta pixel
Vinyl Gratification continues… Many stores sold out of the pre-order 10″s, so we’ve pressed up another batch and they will be hitting stores on July 30. There are also a bunch of new stores that have signed up for the program, including one of our long-time favorite record stores Other Music in New York. Check the store finder to find a store near you.

Pre-Order From An Independent Retailer and Get Instant Vinyl Gratification

Pre-Order From An Independent Retailer and Get Instant Vinyl Gratification

A few weeks ago as we were figuring out how to roll out the new Spoon album I kept coming back to this: why do we incentivize people to buy our music from big outlets but we don’t extend the same courtesy to actual record stores? Case in point: why do we encourage listeners to buy early by offering “instant gratification” tracks for pre-orders of the digital album, yet there’s no special motivation for buying music from Waterloo or Reckless Records?? And there’s no incentive to buy the format that so many of those listeners prefer—an actual physical item they can hold and read and play on a turntable.

So today I’m pretty ecstatic to be able introduce Vinyl Gratification. It’s a program that encourages pre-ordering a vinyl copy of our new album They Want My Soul at independent record stores all over the US (and soon, internationally) by providing its own sort of instant gratification: a limited edition 10″ vinyl featuring three pre-release songs from the album that you can take home with you and put on your record player immediately. The great people at Record Store Day have generously offered to spread the word about the program and we’re launching with 150 stores on board, well beyond our wildest dreams.

The way it works is:

  1. Starting July 15, find a participating record store near you by going to the store finder below.
  2. Pre-order your copy of the album and hold on to your receipt as proof of purchase.
  3. Take home your 10″ and listen on great-sounding 45RPM vinyl to three songs from the album before the album is released.
  4. On or after August 5 when They Want My Soul comes out, bring your receipt back to the store where you pre-ordered, get your 180g white vinyl copy of the LP, take it home or to a friend’s house, and listen to your new album.

To rush this program into existence, we’re releasing the 10″ in a plain white sleeve, but we’ve cut no corners regarding the audio. We think the 45RPM 10″s sound unbelievable, and we’re pretty sure you will too.

If like me, you’ve ever rushed home with a brand new record that you couldn’t wait to play—and couldn’t actually play until you slapped it onto your turntable—I hope the Vinyl Gratification program will bring back some magic for you. And I hope you’ll join us in supporting the independent record shops that have supported us for so long.

Britt Daniel
Austin, TX


Enter Your Address or Zip Code Above.


How does Spoon’s “Vinyl Gratification” work?
4 Easy Steps.

1.Walk, run, bike or take public transit to a participating Vinyl Gratification record store beginning July 15th.

2. Ask to pre-order Spoon’s newest full length album They Want My Soul which will be in stores on August 5th.

3. The store clerk will hand you a receipt and “instantly gratify” you with an exclusive 10” featuring 3 brand new songs from the full length album, 1 of which will be as yet unreleased.

4. Walk, run, bike or take public transit back to the same store with your receipt on August 5th and the store clerk will hand you your copy of They Want My Soul on vinyl.

When exactly would I be charged?
Depending on the store, you would either be charged for the full album upon pre-ordering or charged upon picking up They Want My Soul on release date (August 5th). Check with your specific store for more details on their policy.
How much does it cost to pre-order the vinyl album?
It will cost the same to pre-order the album as it would on release day. However, exact price will vary slightly from store to store. You are NOT paying more for the 10”, this is your instant gratification.
How do I find the closest participating record store?
Just visit the Store Finder section of this website, enter your ZIP code and desired search radius, and find the closest (or your favorite store), and head over.
What if there isn't a participating store near me?
Refer to the store finder to locate the store closest to you.
Is there a digital download included with vinyl pre-order?
Yes, every piece of They Want My Soul on vinyl will come with a digital download of the album. However, no, the gift-with-purchase 10” does not come with a download card.
Can I get the 10” after August 5th?
No, the 10” is our little gift that is exclusive to those who pre-order They Want My Soul from record stores.
Do I get the 10” by pre-ordering They Want My Soul on CD?
Sorry, no can do. Vinyl Gratification is just that… all about vinyl.
How many times would I have to visit the store to complete this “Vinyl Gratification” program?
Most likely, just twice. But we recommend visiting your local record stores whenever you can.

Do I have to visit the same store I received my 10” to pick up They Want My Soul on August 5th?
Do I need to bring anything with me to verify pre-order when I return to get my full album after August 5?
Yes. Please bring your pre-order receipt and ID. Check with your specific store for more details on their policy
How will I know when I can pick up the full album vinyl?
The release date is August 5, and all participating stores will have the album in stock on and after that date. Sign up for Spoon’s mailing list to be notified by email on release day.
How much time after the release date do I have to obtain the full album vinyl at the store?
Hopefully you will want your copy of They Want My Soul as soon as it is released, but we know things come up, so don’t worry, your receipt will never expire – just make sure not to lose it. Check with your specific store for more details on their policy.
Are there any other incentives to participate in this program?
Yes. You will be supporting local, music-loving stores that represent much of the foundation of the modern music business. Long live independent record stores!